The 'Developer' You're Trying to Hire is a Trap
August 13, 2025
(Cambridge August 13th 2025)
I saw a job posting today that felt like a relic from a pre-AI era, and it compelled me to write this.
It was from a great company, for a role titled "Software Developer, Marketing" On the surface, it makes sense. It's the way things have always been done. But the list of responsibilities was a perfect blueprint for failure:
"The Web Developer, Marketing is responsible for supporting the creation, customization, and maintenance of advisor websites... This role is ideal for someone passionate about web development and audience engagement... The successful candidate will collaborate closely with internal stakeholders and third party vendors to ensure web projects move efficiently through planning, development, and deployment."
As someone who has spent over 20 years in the trenches, I can tell you with 100% certainty: this is a trap. The person you're looking for does not exist.
By trying to hire this person, you are guaranteeing frustration, burnout, and a massive waste of time and money.
The One-Man Band Can't Win an Orchestra's Fight
You are asking one person to play every instrument in the orchestra. You want:
- A developer to write clean, secure code.
- A designer to create intuitive user experiences.
- A strategist to understand audience engagement and drive visibility.
- A data analyst to interpret analytics and provide effective reports.
- A project manager to coordinate with internal teams and vendors.
An individual might be good at one of these things, maybe even two. No one is an expert at all of them. The person you hire will inevitably become a bottleneck for the entire marketing department. A year from now, they will burn out, and you will be right back where you started, having lit a six-figure salary on fire with nothing to show for it.
The Real Problem Isn't the Person. It's the Job Description.
In the pre-AI era, trying to solve a system-level problem by hiring a single person was inefficient. Today, in 2025, it's strategic malpractice.
You are about to pay a skilled human to spend their days on low-value, repetitive tasks that an AI agent can do flawlessly, instantly, and for a fraction of the cost. Asking your new hire to manually create analytics reports or manage SEO metadata is like handing your new accountant an abacus. It's a profound waste of their talent and your investment.
The goal is no longer to hire a developer. The goal is to hire a developer with superpowers. A developer who doesn't just bring their two hands, but brings a proven framework that automates the grunt work and allows them to focus on high-value strategic initiatives.
What the Modern Job Description Looks Like
The old role was about doing. The new role is about leading. Instead of hiring a "Developer," you should be hiring a "Digital Systems Architect."
This person's job isn't to manually update webpages or create reports. Their job is to leverage a company's Business Operating System to drive growth. Their responsibilities look like this:
- Translate business goals into digital initiatives that can be executed by the system.
- Oversee and direct the AI agent workforce, ensuring they are aligned with marketing objectives.
- Analyze performance data from automated reports to find new growth opportunities.
- Collaborate with the marketing team to launch high-velocity campaigns, empowered by the system's agility.
- Act as the strategic owner and architect of the company's digital growth engine.
This is a role focused on strategy, analysis, and leadership; the high-value work a human expert should be doing.
Before You Make a Six-Figure Mistake, See a Better Weapon
You're about to tie a massive anchor to your marketing budget and call it an employee. There is a different path.
Before you spend another minute reviewing resumes, give me 30 minutes of your time. I will give you a live demo of the system that turns a single developer into a high-performance team. I'll show you the Business Operating System that acts as their superpower. You will see:
- How you can manage and deploy dozens of unique advisor websites from a single, central command center, a task that would normally require a dedicated team.
- How our modern CMS (WebCore) empowers your marketing team to make content changes instantly, ending the developer trap for good.
- How a background SEO agent handles the technical optimization of your site, ensuring you're always visible to Google.
This isn't just about a better website; it's about deploying a modern framework that protects your investment and your job. Stop trying to hire a person to manage the chaos. It's time to invest in the system that makes the chaos disappear.
See the alternative. It's the weapon you actually need to win.
Book a 30-Minute Demo & See the Blueprint