Home / Blog / The Great Devaluation: Why "Content" Will Become Worthless and "Systems" the New Unfair Advantage.
The Great Devaluation: Why "Content" Will Become Worthless and "Systems" the New Unfair Advantage.
November 11, 2025
I've hated the term "content creator" for a decade.
I never liked it because it felt diminishing. It reduces a founder, a coach, or an expert into a "creator" of "content." It implies our only job is to fill a void, to feed a machine.
It always felt like a trap. And now, the AI-Layer has sprung that trap.
For twenty years, being a "content creator" was the dominant strategy. You became a "Digital Artisan." You handcrafted blog posts, filmed videos, and designed "5 tips" infographics. You poured your time and soul into creating beautiful, one-of-a-kind pieces of information.
In the old "10 blue links" world, this worked. Your "art" was found.
In the new "Commander" Internet, your "art" is consumed.
The new AI-Layer doesn't admire your craftsmanship. It scrapes your "5 tips," synthesizes them with 100 others, and presents a perfect, uncredited answer to the user.
The "Digital Artisan" has become the unpaid, anonymous source of raw material for the AI's outcome.
This is the dystopian future for those who don't adapt.
The Dystopian Future: The "Digital Artisan"
This is the new digital poverty line.
You are the coach. You spend five hours writing "The 5 Pillars of a Successful Mindset." An AI ingests it in 0.2 seconds. A user asks, "What are the pillars of a successful mindset?" The AI gives them a perfect, synthesized answer.
You are nowhere to be found.
You have become a "digital ghost." You are trapped in a new, more terrifying "content mill," competing with infinite AI agents that are faster, cheaper, and more prolific than you. You are still a "Doer," but now your work has zero economic value.
You have become a commodity.
I know this because I've spent 25 years watching the protocols of the internet change. I was there for the "Digital Card Catalog" of 1998. I built a career mastering the "Library of Links" from Google. And now, I am diagnosing the "Commander" Internet.
And I am telling you: the only way to survive is to stop being the Artisan and to become the System Builder.
The Utopian Future: The "System Builder"
This is the new paradigm. This is The Great Liberation.
You must stop creating information (the commodity) and start building Systems and Tools (the proprietary asset).
Let's return to you, the coach.
Artisan vs. System Builder
The Artisan (Doer): Writes "5 tips for success." (Information).
The System Builder (Commander): Builds a "Success Diagnostic Tool." (A System).
What does this really mean?
The Artisan coach wakes up, looks at a blank screen, and thinks, "What do I have to say today to be seen?" The System Builder wakes up and sees that their automated Tool already ran 50 diagnostics for prospects while they were asleep.
The Artisan is a "Doer." The System Builder is a "Commander."
The "Content Creator" model was a "Doer" role. You are not trading one mill for another.
This is the pivot: You, as the "System Builder," don't have to manually build the tool. Your new job is to be the Commander.
Your job is to have the vision, the framework, the "proof" that only you own.
You then command the new AI-Layer to build the tool for you. You command your modern platform (like the WebCore platform I've built for this exact purpose) to deploy it. The AI becomes your "Doer."
The New Formula
Old Formula (Doer): Your Time -> "Content" -> (Maybe) A Customer
New Formula (Commander): Your Vision -> AI "Doer" -> Your Unique Tool -> (Predictable) Partnership with the AI-Layer
This new formula changes everything.
When a user gives the command, "I'm a founder, am I on track for success?" the AI has a choice. It can synthesize a generic "5 tips" (the commodity), or it can give the user a real outcome.
To get the outcome, it must plug into the best tool. It must go to your "Success Diagnostic Tool."
The AI agent's response becomes: "I found a 'Success Diagnostic Tool' built by Rigo Guadron, an expert in this field. It will give you a personalized report in 60 seconds. Would you like to use it?"
This is the new reality. The AI hasn't replaced you. It has become your single greatest salesperson.
It's a future where you are finally liberated from the "time for money" trap. You stop selling your hours and instead leverage your system. The 50 diagnostics that ran overnight? Five of them are now high-value, pre-qualified leads in your inbox. They aren't asking "what do you do?" They are asking "how do we start?" because they have already interacted with your "proof" by using your tool.
This is a future where you are valued for your unique systems, not your one-off articles.
What do you do with all the time you get back from not having to write 10 blog posts a month? You do the real work. You think. You strategize. You refine your system to make it better. You architect your next tool. You spend your time serving your high-value clients instead of desperately hunting for them.
You are reading this at the precise moment this shift is happening. You are not too late. You are right on time.
The choice is yours.
Will you be the "Digital Artisan," a ghost in the machine? Or will you be the "System Builder," the essential source that the new internet cannot function without?
Your First Command
This is not just a theory. It is a protocol I am actively building.
Making the choice is the first step. Learning to command is the second.
This new way of thinking requires a new platform and a new set of skills. You have the vision for your "Unique Tool"; you just need the mission-ready platform to build it.
I am launching the "Founder's Launchpad," a live, 90-minute workshop where I will personally show you how to be a "Commander." You will give your first command, and you will build and deploy your first mission-ready landing page, your first "system," all on the WebCore platform.
This is the pragmatic, hands-on blueprint for making the leap.
This is your invitation to move from Artisan to Builder.
(Link to the "Founder's Launchpad" Workshop landing page will go here)